Gaming

Case Study: Hypercell Games

Learn how Adjust helped Hypercell Games increase revenue by 30% by minimizing data lag, predicting future lifetime value, and visualizing data trends.

Save 17% of budget by turning off unsuccessful campaigns

Decrease the cost of Garden Balls promotion by 40%

Increase revenue for Garden Balls by 23%

About Hypercell Games

Hypercell Games is a mobile game development company based in Riga, Latvia. In addition to their focus on self-publishing in-house mobile games, they also assist other game publishers with app development. Recently, Hypercell Games has begun to shift focus toward evergreen puzzle games to bridge the gap between hyper casual and casual games with the goal of increasing user lifespans. This transition made it possible to scale Hypercell Games' very first self-published title Garden Balls to 10M players world-wide.

The Challenge

To support their objective of extending user lifespans for hyper casual and casual games, Hypercell Games was looking for reliable, rich lifecycle tracking with minimal lag. As a data-driven company, Hypercell Games didn’t feel they were receiving the attribution data flow they needed to drive success.

They desired a quick turnaround, a better tool/tech stack, user acquisition (UA) optimization, improved data visualizations, and easy stakeholder reporting. Hypercell Games additionally hoped to transition to a more predictive approach with data. They wanted an easy way to predict user lifetime value (LTV) over time. On top of technical needs, Hypercell Games were also seeking an affordable solution.

The Solution

Adjust provided the practical, flexible solution that Hypercell Games required. Adjust’s Measure Suite facilitated the much-needed minimal time delay in receiving data, as well as enriched granularity of raw data events. Hypercell Games used Datascape for trend visualization and monitoring the health of the various channels in use. A simple exporting function allowed the marketing team to conveniently share cohort retention trends and predict necessary improvements with the product team.

“Switching to Adjust really reduced our data lag. This highly increased the speed at which we are able to evaluate marketing campaigns to make decisions.”

Jurijs Saveljevs

CTO, Hypercell Games

Hypercell Games also worked with Adjust to use a beta version of a new feature, pLTV, which predicts the future LTV of users. With just two days of performance data, the tool is able to effectively forecast user behavior 30 and 60 days in the future. High prediction accuracy has been the resulting basis of Hypercell Games’ campaign monetization, which has helped the team spend budget more efficiently.

“With most solutions, you're paying for a complete package. In the case of Adjust, we were able to only pay for the tools we really need to use so we're not wasting any money."

Jurijs Saveljevs

CTO, Hypercell Games

Throughout all of these changes, Adjust’s support team was on hand to help answer questions and rapidly optimize campaigns.

"We're not shy about asking for support because we know that we will get high-quality advice. Something of real value, not just a placeholder.”

Jurijs Saveljevs

CTO, Hypercell Games

The Results

By switching to Adjust, Hypercell Games has been able to:

Reduce decision turnaround by 1 day
Save 17% of budget by turning off unsuccessful campaigns
Increase revenue by 30%
Decrease the cost of Garden Balls promotion by 40%
Increase revenue for Garden Balls by 23%

Next, Hypercell Games wants to focus on growing its market share with self-published gaming titles. Adjust has made experimenting with strategies easy; now the team wants to spend more time digging into the quality data they are gathering to use the insights to their full potential.

To support the scaling of their in-house games, Hypercell Games intend to continue attending Adjust events to grow their industry network.

“The thing that I really, really, really enjoy is that Adjust invests in community-building between existing and potential clients. I've been to multiple Adjust events now and I really like the format and networking aspect of it. We have met the most relevant folks from the industry by networking with connections at Adjust events, and I really appreciate that.”

Jurijs Saveljevs

CTO, Hypercell Games