E-commerce
Case Study: Gartner and Staudt x Adjust
About Gartner and Staudt
Based in Germany, Gartner and Staudt’s HEAT MVMNT is the ultimate sneakerhead's companion. The app informs users about upcoming sneaker releases from brands like Nike, New Balance, Adidas, SNIPES, Footlocker, and Converse. It offers release calendars, raffles, and in-stock lists for over 50 sneaker releases a week. The app also alerts users about sneaker restocks, including limited editions that sell out within minutes. Using HEAT MVMNT, users can increase their chances of getting a pair of coveted kicks by being directed to smaller shops that also release these sneakers. With over 5 million users in five countries, HEAT MVMNT is the go-to app for sneaker enthusiasts worldwide.
The Challenge
Initially relying solely on social media and performance marketing, Gartner and Staudt soon realized the need for a more comprehensive understanding of the user lifecycle and the efficacy of their ad campaigns and creatives. They sought not just to acquire new users but also to enhance engagement and reduce churn. To take their marketing efforts to the next level, Gartner and Staudt required a robust and reliable attribution partner to analyze existing user behavior, such as retention rates for users across multiple channels. Additionally, they wanted to optimize their marketing content and increase monthly active users (MAUs) by measuring the effectiveness of app feature updates.
The Solution
Gartner and Staudt were able to get up and running quickly with easy-to-use analytics in Adjust's Datascape, allowing them to gain a complete overview of critical KPIs, such as app opens, retention rate, and uninstalls. By having all the data in one place, they were able to make smarter and more strategic marketing decisions in real-time across all sources. Moreover, they were able to test and measure the performance of their creative assets, which helped them reach more users and improve retention.
Henning Staudt
Managing Director, Gartner and Staudt
Adjust's analytics solutions also helped Gartner and Staudt analyze their feature updates, allowing them to develop and improve their product. By diving deep into user behavior, they were able to create new features that resonated with their audience. The team discovered that users frequently utilized HEAT MVMNT's release calendar. This prompted the team to integrate it into the app’s newsfeed section for easy access and visibility.
Henning Staudt
Managing Director, Gartner and Staudt
The Results
With the help of Adjust, Gartner & Staudt were able to
- Generate 18 thousand downloads with a €0,20 CPI
- Increased budget efficiency by 40%
- Optimize product & content strategy to improve user engagement and retention
Henning Staudt
Managing Director, Gartner and Staudt
Gartner and Staudt are now focusing on boosting their monthly active users (MAUs) by analyzing the number of sessions and time spent in the app. They also aim to elevate their app's performance by increasing their ad budget and brand awareness.
