iOS 16 rollout: Updates for app marketers from WWDC

Today at the Worldwide Developers Conference (WWDC), Apple announced the long-awaited details of iOS 16, slated to be released this September. As attendees of the conference, Adjust is here to report the details of the iOS 16 rollout, discuss the implications of these updates for app marketers, and explain how Adjust is committed to investing in next-generation solutions for mobile measurement. And as the WWDC progresses throughout the week, we’ll continue to provide relevant updates from our partners at Apple.

Personalized Lock Screen

The iOS 16 update includes an overhaul of the iPhone Lock Screen, whereby it’s more customizable than ever before. Users can create multiple Lock Screens with different fonts, colors, and widgets and switch between the screens with just a swipe. Users will be able to access their activities in Calendar, see the Weather app, or get live sports updates from Apple TV App’s Live Activities feature without unlocking the phone.

For example, a user could create one Screen for work with widgets related to Apple’s Focus mode and another screen for their workout sessions. App developers who support widgets stand to benefit from the more customizable Lock Screen as it provides another chance to easily capture users’ attention.

Apple Pay Later

iPhone users will be able to make Apple Pay purchases over four equal installments with zero interest and fees, similar to pay later services like PayPal, Afterpay, and Klarna. Apple Pay Later will be accepted everywhere Apple Pay is accepted. In doing so, Apple is making another move toward becoming an all-encompassing service, and even a fintech in its own right.

Apple Pay Order Tracking

Working in tandem with the new Apple Pay Later feature, iOS 16 also introduces a brand new feature: Apple Pay Order Tracking. With this feature, merchants can securely deliver receipts directly to users’ Apple Wallets.

App Intents API

Apple released its App Intents API to allow third-party apps to easily integrate with Siri without additional work. For an example, check out Apple’s documentation for integrating Siri into a workout app in Handling Workout Requests with Siri Kit.

Live Text

Using on-device intelligence, Live Text can recognize text in images across iOS, and its capabilities in this release have expanded to video. Now users are able to pause a video on any frame and interact with the text. Users can quickly translate text, convert currency, and more. Developers will be pleased to note that Apple has also released a Live Text API that lets them easily harness the Live Text features.

As Tim Cook alluded to, there’s much more to come. With sessions on innovative app creation, one-on-one labs by Apple engineers and experts, and digital lounges, WWDC 2022 has more to unpack for app developers. Adjust will keep you in the loop regarding additional updates relevant to app marketers and developers.

For more information on iOS 16, how you can work with Adjust to make the most of advertising on iOS, and for updates on all upcoming changes and releases, you can see our iOS and SKAN Solutions.