The paid mobile user acquisition handbook: All you need to know

Without active user acquisition, it’s incredibly difficult for businesses to find and convert new users, and grow their app over time. If you lack a strategy, you’re guessing at what’s effective, and potentially missing out on opportunities to experiment, optimize, and convert more users. So, get started with real paid user acquisition with our guide. Download the ebook, and you’ll unlock the basics of paid user acquisition with some approaches you can take to reach new users effectively.

Resources Ebooks The paid mobile user acquisition handbo...

This ebook will show you:

What mobile user acquisition in 2019 really means
The ad formats at your disposal, and how you can make them work
Five strategies, three unique challenges - and the secrets to great UA

Get the ebook

What is user acquisition?

User acquisition (known as UA) defines the process of gaining customers.

Whether what you do to attract users is in-app, or on another platform or service, if you’re doing anything to promote your service in order to attract new users, you’re engaged in user acquisition.

In the guide, you’ll learn what kind of activities you can focus on, and how to deploy them effectively.

Going beyond simple user acquisition

The central aim of a UA campaign is - surprise - to acquire more users.

But what other goals should you have in mind? Modern UA doesn’t end once a user has converted. To get it right, you have to track more, with retention, cost, and lifetime value all critical for the understanding of your app’s health.

In the guide, we talk through the importance of tracking different metrics - download it to see how to get started.

5 mobile user acquisition strategies to help you win

There are five key strategies to find success in mobile UA.

Whether it’s great creatives, a tight retargeting campaign, incentivization, segmentation or (our favorite) a soft launch, we have the tips to help you think beyond your first user acquisition campaign.

With the guide, you’ll see how much depth there is to a mobile marketer’s day-to-day, and how much you’ll need to do to compete. Learn more, download the guide now.