EBOOK

Gaining visibility with view-through attribution

Together with TikTok, Samsung, Snap Inc., and tvScientific, we explain how to strategically leverage VTA and get the full picture on omnichannel campaign uplift.

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SUMMARY

Get data-driven insights into:

  • VTA adoption rates by region and app vertical along with our recommended measurement windows.

  • The benefits of VTA for mobile marketers, including use cases and examples.

  • Click and impression share on Android and iOS and the impact of impressions over time.

  • Connected TV as a powerful assisting platform in multi-channel campaigns.

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VTA gives you the full picture

“Engagement is about more than just clicks or conversions. It's about building a community, fostering conversation, and viewing content that resonates with users in a meaningful way. About 60% of revenue on TikTok is driven through view-through attribution. This allows advertisers to measure the impact of these ads beyond just clicks, and can help them optimize their campaigns for maximum effectiveness."

Chen-Lin Lee

Director - Global Ad-Tech Partnerships

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