Ready to tap into the CTV ecosystem?
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We partnered with growth marketing agency DCMN for a look into the complex CTV ecosystem. Learn key terms and strategies to succeed with this channel.
SUMMARY
This report will show you:
How mobile advertisers are utilizing CTV for their marketing needs.
An analysis of the complex CTV ecosystem, outlining key terms, devices and the streaming platforms within it.
The buying, targeting and measurement of CTV ads with a sample campaign set-up.
"CTV combines the best features of TV and the digital world. Digital brings measurement and targeting capabilities. And TV viewers tend to be captivated for longer periods. If you invest in the creative potential of CTV, you will likely see a nice interplay between CTV and other user acquisition channels.”
Gijsbert Pols, Ph.D.
Director of Connected TV and New Channels
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© 2024 Adjust GmbH. All rights reserved