Innovid
Innovid powers advertising delivery, personalization, and measurement across linear, connected TV (CTV) and digital for the world’s largest brands.
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About Innovid
Innovid delivers a unified view of converged TV advertising through its cross-platform, TV measurement solution, InnovidXP. Driven by over one billion video impressions processed daily and powered by the scale of our ad server that covers more than 95 million households, Innovid empowers thousands of advertisers to measure linear and CTV together—delivering a consistent, accurate analysis of ad delivery, performance and audience reach across devices and platforms, including walled gardens.
As an always-on global software solution, InnovidXP measures every form of TV advertising to deliver real-time, cross-platform TV measurement, including audience demographics and attribution such as reach, frequency, unique and unduplicated reach and outcomes. TV analytics are leveraged to inform planning and buying across linear and CTV advertising, directly driving media and creative optimizations.
The granularity of impression-based insights in the platform produces the metrics that matter to local, national and global advertisers, assessing audience reach, along with the immediate impact and longer-term effects of linear, CTV and converged TV campaigns.
