Alix Carman

Content Writer, Adjust

Alix shares her deep understanding of mobile app marketing and industry trends, skillfully translating complex concepts and data into actionable insights. She offers valuable tips and trends that help navigate the competitive digital landscape. By leveraging her insights, mobile app marketers can gain a competitive advantage in utilizing digital technology for superior marketing outcomes.

Apr 03, 2024

Adjust x Glance: The cricket playbook for growth marketers

Dive into an in-depth analysis of install trends, session boosts, retention strategies, and more during the Indian Premier League.

Mar 22, 2024

Integrating metagaming monetization into your core gameplay

Discover how to enhance your gaming app's revenue by integrating metagaming elements with our comprehensive guide on monetization strategies

Mar 05, 2024

Innovation through inclusion: Insights from Adjust’s female trailblazers

Learn how Adjust is committed to fostering diversity, facilitating mentorship, and creating growth opportunities for all employees.

Mar 01, 2024

Unmasking the many faces of mobile ad fraud

Get an overview of the many types of mobile ad fraud so that you can combat fake engagements and installs on your mobile marketing campaigns to protect your budget.

Feb 28, 2024

Harmonizing paid and organic for integrated marketing success

Learn to balance paid and organic strategies with the triangulation approach of next-generation measurement for mobile app growth and sustainable engagement.

Feb 19, 2024

Super Bowl 2024 mobile app play-by-play

Explore how the 2024 Super Bowl significantly influenced mobile app trends with exclusive Adjust data insights into installs, sessions, and session lengths on game day.

Jan 31, 2024

Three core psychological factors in marketing (and how to integrate them)

Learn how to ethically master color psychology marketing, social proof marketing, and scarcity marketing to captivate your app's audience like never before.

Jan 19, 2024

Creating an irresistible loyalty program for your app

Looking to increase retention and revenue with a mobile app loyalty program? We’ve got you covered with examples and a how-to, as well as our top tips for success.

Jan 10, 2024

Unwrapping festive mobile app trends over the 2023 holiday season

Explore exclusive data and expert insights into holiday mobile app trends, revealing the dynamic interplay between seasonal events and consumer behavior.

Jan 05, 2024

Kickstart your mobile app marketing strategy with competitive analysis

Explore the power of competitor insights in this strategic step-by-step overview of competitor research for mobile app marketers.

Dec 20, 2023

How to create a market-leading mobile app OTT campaign on CTV

See our top tips for making a stellar OTT SVOD ad for connected TV devices and learn how to reach high LTV audiences via this key marketing channel.

Dec 19, 2023

Harnessing dynamic ads’ high engagement and conversion power

Explore the transformative world of dynamic ads. Discover how dynamic advertising reshapes engagement and drives conversions for mobile app marketing.