Mobile marketing

The world of mobile marketing can be hard to get your head around but is more important than ever before. With time spent on mobile overshadowing other devices, marketers who can leverage mobile to acquire new users and keep them coming back will reap the biggest rewards. From beginners to experts, learn everything you need to know about mobile advertising and marketing.

Blog Topics Mobile marketing

Apr 16, 2024

Elevating incrementality measurement from traditional to future-proof

Adjust’s Jan Ahtiainen breaks down the challenges of traditional incrementality and gives a sneak preview of what sets our solution, InSight, apart from the rest.

Apr 16, 2024

What makes a good app retention rate?

Explore industry benchmarks across verticals and regions and discover key strategies to boost your app's retention rates.

Apr 05, 2024

Alpha testing tips to help you beat the bugs

Here’s how you can set up a reliable alpha testing process to minimize bugs and disruptions at launch, and maximize the experience for your users.

Mar 29, 2024

A guide to hyper casual games: From mechanics to monetizing

With mass audience appeal and growing market value, hyper casual games are popular, engaging, and addictive. Here’s how to make and monetize yours.

Mar 27, 2024

How to level up: A guide to mobile gaming analytics

Discover the latest trends in mobile gaming analytics, including crucial KPIs, AI insights, and predictive modeling, to boost engagement and revenue.

Mar 01, 2024

Unmasking the many faces of mobile ad fraud

Get an overview of the many types of mobile ad fraud so that you can combat fake engagements and installs on your mobile marketing campaigns to protect your budget.

Feb 28, 2024

Harmonizing paid and organic for integrated marketing success

Learn to balance paid and organic strategies with the triangulation approach of next-generation measurement for mobile app growth and sustainable engagement.

Feb 14, 2024

Insights for impact: Unveiling the top-performing mobile and CTV creative trends

AppLovin’s Performance-driven Ad Trends reveals the top performing creative trends, strategic best practices, and how generative AI is revolutionizing the creative process.

Jan 31, 2024

Three core psychological factors in marketing (and how to integrate them)

Learn how to ethically master color psychology marketing, social proof marketing, and scarcity marketing to captivate your app's audience like never before.

Jan 30, 2024

Mobile app insights and marketing strategies for Lunar New Year 2024

Master mobile marketing for Lunar New Year 2024. Delve into app trends and explore campaign strategy ideas to drive app growth this festive season.

Jan 26, 2024

How to develop a successful push notification marketing strategy

Push notifications are an essential part of your marketing strategy. Explore our 11 best practices to optimize your use of push notifications and boost app engagement.

Jan 25, 2024

Love is in the app: Valentine's Day mobile usage skyrockets

Explore Valentine's Day mobile app trends and how they impact user engagement. Learn strategies to optimize your mobile marketing campaign for Valentine's Day 2024.