Sandra Johansson

Product Manager SKAN Solutions, Adjust

Sandra is Adjust's Product Manager SKAN Solutions. She is a SKAdNetwork and next-generation measurement expert.

Aug 07, 2023

The latest on the SKAN 4 CV reset bug

Are you noticing SKAN 4 conversion values of zero? That's the SKAN 4 CV reset bug, and we’ll explain what it is and what to expect for SKAN campaigns.

May 10, 2023

Switching from SKAN 3 to SKAN 4: Insights for iOS advertisers

Answering common questions on moving from SKAN 3 to SKAN 4, including how you can most effectively leverage and test SKAN 4’s new features for campaign insight.

Feb 24, 2023

How to fully leverage SKAN 4’s coarse values, measurement windows, postbacks, and lockWindow

Let’s dig into SKAN 4’s new features to determine how mobile marketers can most strategically extract the information needed to boost iOS campaign performance.

Nov 19, 2022

Adjust introduces our SKAN 4-ready SDK to the market

Prepare for industry-wide SKAN 4 adoption with Adjust’s updated SDK and get our tips for strategic first-steps to empower SKAN 4 success in 2023.